NEC’s ad system pumps out spots based on gender, age

July 22, 2008

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For better or worse, targeted advertising isn't going anywhere. Seemingly, it's not getting any more discrete, either. NEC's Digital Signage Solution combines a camera, a large display and a FeliCa contactless IC card reader / writer in order to dole out advertisements that cater to certain demographics. The system includes the innate ability to determine "gender, generation and other attributes" of a person in order to serve up advertisements that will cause him / her to spend some dough. From there, the individual can scan their phone in order to access related content on their mobile internet browser. That's all and fine and dandy we suppose, but how on Earth do you convince busy citizens to stop by and have a look at an otherwise uninteresting flat-panel?

[Image courtesy of NEC]
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American Airlines rolling out in-flight WiFi to 15 more jets

July 17, 2008

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American Airlines ran a "dress rehearsal" of its AirCell-powered in-fight WiFi service last month, and it looks like it was a success -- the airline is set to expand the trial to some 15 jets over the coming weeks, with tests expected to last six months. The tests are apparently more to evaluate the speed and reliability of the wireless connection, rather than to study the impact on the plane's avionics, so it looks like this is finally happening -- we'd recommend against wearing your WiFi-detector shirts through security, however.

[Via Wired]
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American Airlines rolling out in-flight WiFi to 15 more jets

July 17, 2008

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American Airlines ran a "dress rehearsal" of its AirCell-powered in-fight WiFi service last month, and it looks like it was a success -- the airline is set to expand the trial to some 15 jets over the coming weeks, with tests expected to last six months. The tests are apparently more to evaluate the speed and reliability of the wireless connection, rather than to study the impact on the plane's avionics, so it looks like this is finally happening -- we'd recommend against wearing your WiFi-detector shirts through security, however.

[Via Wired]
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TransferJet forms a consortium to confuse consumers

July 17, 2008

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As the saying goes, the great thing about standards is that we have so many to choose from. Enter TransferJet, as much as we'd like to ignore it, it won't go away. In fact, today the nascent close (real close, as in 3-cm or less) proximity wireless technology just snowballed itself into a proper consortium which lists a who's who of consumer electronics and camera manufacturers including Sony, Canon, Panasonic, Nikon, Samsung, Kodak, and interestingly enough, Sony Ericsson. Sony will lead the effort to develop the specs, guidelines, and licensing schemes required to interconnect TransferJet-compliant products offering a 375Mbps data transfer rate (560Mbps theoretical) without requiring any complex setup (just touch the devices together). Right, they're looking directly at your NFC and Wibree shortcomings Bluetooth SIG. Full list of TransferJet members after the break.

Continue reading TransferJet forms a consortium to confuse consumers

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R/C Mini cars move beyond mini

July 4, 2008

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Not bad eh? These tiny 35 x 25 x 20-mm remote controlled cars fit inside your choice of sport-themed balls which double as the controller. You can even dangle your ball from a lanyard... perfect for all you athletic supporters. While no real technical details are provided regarding battery life or RC range, for $13 you can afford the surprise.
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Akron, Ohio to provide free citywide WiFi, inevitably fail within a few years

July 1, 2008

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Municipal WiFi systems in the US have been pretty much failures across the board, but the good people of Akron, Ohio are apparently in for another go-round -- the city's just commited some $800,000 to build out a free wireless network over the next five years. The service will be installed and operated by a nonprofit called OneCommunity, which just received a $4.5M grant as part of a $25M commitment from the John S. and John L. Knight Foundation to implement digital access projects in 26 cities. The University of Akron has kicked in another $350,000, since the signal will cover its campus as well as the downtown area -- all in, some 90,000 residents and 31,000 workers will get access through the project. The network will start lighting up in the next year -- let's hope it fares better than other city WiFi projects.

[Thanks, Glenn]
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Akron, Ohio to provide free citywide WiFi, inevitably fail within a few years

July 1, 2008

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Municipal WiFi systems in the US have been pretty much failures across the board, but the good people of Akron, Ohio are apparently in for another go-round -- the city's just commited some $800,000 to build out a free wireless network over the next five years. The service will be installed and operated by a nonprofit called OneCommunity, which just received a $4.5M grant as part of a $25M commitment from the John S. and John L. Knight Foundation to implement digital access projects in 26 cities. The University of Akron has kicked in another $350,000, since the signal will cover its campus as well as the downtown area -- all in, some 90,000 residents and 31,000 workers will get access through the project. The network will start lighting up in the next year -- let's hope it fares better than other city WiFi projects.

[Thanks, Glenn]
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First US WiMAX deployment goes live in Jackson Hole, Wyoming

July 1, 2008

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Bet you didn't see this one coming. With everyone's eyes fixed firmly on Sprint's supposedly forthcoming US WiMAX deployment in Baltimore, Chicago and Washington, DC, DigitalBridge Communications has snuck in to steal a little of the spotlight. As we speak, America's first mobile WiMAX deployment has gone live in Jackson Hole, Wyoming courtesy of Alvarion's BreezeMAX gear. The firms are hoping that high-brow tourists that come to tackle the black diamonds of Jackson Hole Mountain Resort will also bring their WiMAX-enabled device and / or WiMAX card to send enviable photos back home, but only time will tell if folks find value in the offering. DBC is expected to expand the network's reach in the area (which currently hits 3,000 homes and businesses), and then "add mobile capabilities throughout its 200,000-household footprint."

[Image courtesy of TerryDreams]
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“First” US WiMAX deployment goes live in Jackson Hole, Wyoming

July 1, 2008

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Bet you didn't see this one coming. With everyone's eyes fixed firmly on Sprint's supposedly forthcoming US WiMAX deployment in Baltimore, Chicago and Washington, DC, DigitalBridge Communications has snuck in to steal a little of the spotlight. As we speak, America's first mobile WiMAX deployment has gone live in Jackson Hole, Wyoming courtesy of Alvarion's BreezeMAX gear. The firms are hoping that high-brow tourists that come to tackle the black diamonds of Jackson Hole Mountain Resort will also bring their WiMAX-enabled device and / or WiMAX card to send enviable photos back home, but only time will tell if folks find value in the offering. DBC is expected to expand the network's reach in the area (which currently hits 3,000 homes and businesses), and then "add mobile capabilities throughout its 200,000-household footprint."

[Image courtesy of TerryDreams]
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Alltel rolls out Boingo-powered nationwide WiFi service

June 26, 2008

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Although Alltel is busy courting Verizon's amorous advances, it looks like the carrier is still serious about rolling with the big boys -- it's just announced a nationwide WiFi service powered by Boingo. Subscribers can opt for $20/mo or $4/day plans, and score access at over 25,000 hotspots in airports, hotels, bookstores, coffee shops and restaurants. Alltel wireless customers can also opt for the $70/mo Internet Anywhere bundle, which gives you unlimited EVDO and WiFi access. Of course, all these plans could change when the Verizon deal finally goes down, but we'll see how that plays out in the future -- at least you're not being locked into a contract.
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